Pepsi Portrayal

The world continues to be split over which cola is better, Pepsi? or Coke? While the two brands couldn’t be any different in terms of identity they still occupy the same category and strive for consumer love and acceptance. While Pepsi stakes its claim to the pop-culture, Coke keeps it real with the throwback logo [...]

Icons of Personal Branding- Barack n’ Roll

With the election in the rear-view mirror there are an abundance of mixed emotions in the nation. However, one thing we all have in common, the desire to see the change that was preached throughout president-elect, Obama’s campaign. It was a hard fought battle by both candidates and each displayed commendable effort.
I think that there [...]

On My Mind: Brand Simplicity

Introducing a brand through social media outlets requires the backing of an innovative and well targeted implementation. However the brand development should still appear as a work in progress, in need of some small tweaks and changes. In essence, I’m suggesting that the implementation strategy overrides the presentation.
The reason that brands should be integrating themselves [...]

Brand Evolution

Each day we live a life in which we are constantly constructing and shaping an identity. I have been intrigued to find how many people and businesses seek to portray a secondary identity within the virtual media. We have embarked on an era of self-branding. Not only is it valuable for product or service brands [...]