Alert Facebook Marketers

Facebook has recently implemented thorough guidelines to running promotions on the platform. Ultimately, marketers and brands must go through third-party applications to implement any promotion or viral growth strategy on Facebook.
Read the official guidelines here: http://www.facebook.com/promotions_guidelines.php

A Marketing Miracle? Facebook’s New Publisher Controls in Beta

Thanks to the pressure put on Facebook by the advances of Twitter we the people are receiving a better service. Twitter reigns as the thought sharing, micro-blogging mecca, where Facebook provides the end-all be-all network, aggregating all of ones personal sharing and media. Twitter’s success comes about through its simplistic model of sharing and communicating, [...]

The Power of Viral

The viral phenomen that we try to achieve through social media can also be seen offline. Check it out.

Swine Flu, #swineflu, & H1N1 a social experiment

More interesting than Swine Flu or H1N1 sweeping across continents, is the fear about  Swine Flue or H1N1 sweeping across continents. What is it that we as Americans have for this kind of story. We freakin’ love it. Are people actually scared of Swine Flu, I doubt it, but we love talking about people freaking [...]

10.5 Ways To Explode Your Blog Traffic

1. Submit Your Blog – Submit your blog to Google Here
Use Feed Burner to submit your blog Here
2. RSS Feeds – Make sure you have an RSS feed that is easy to subscribe to. But instead of saying something boring like “subscribe here”, say something that people will understand more easily like “get up to [...]

Marketing: Metaphorical Life Raft

Even though President Bush sidestepped the economic issues in his farewell address the other night the problem still remains front and center in practically every aspect of life. Not to put down Bush’s speech, probably one of his better ones and there were some good remarks about our actions overseas, congrats GB.
So, the [...]

Marketing Strategy: Food for Thought

Obviously the marketing strategy aimed toward a specific product or service is going to vary drastically based on a plethora of elements pertaining to the client. It has become hard for marketers to maintain a balance between days of the new and the good ol’ days. The idea of new media and social media have [...]

DDB Presentation: “Movements”

A few days ago I attended a lecture by some of the members of DDB San Francisco. The lecture was on Movements, so given that we call ourselves Movement Strategy, I figured this would be relevant.
They began by explaining for the last year or so they had been studying, examining and tracking the major movements [...]

Razor…..Mate!

Razor Mate may not be a household name yet, but soon it may be.

Senses save Cents

Online marketing has undoubtedly caught on due to the limitless avenues through which customers may be reached. However, now more than ever is it necessary for marketers to utilize the outlets online to promote products and connect with consumers. Having the economy in a recession and the market in such a volatile state companies have [...]