This blog will no longer be updated or maintained.
A new year calls for new resolutions. One of my resolutions for 2010 is to get back into the habit of taking all opportunities to educate myself on new developments in the tech world and attend more of the entrepreneurial gatherings around the Boulder/Denver area.
Last night Jason and I attended the first Boulder Denver New Tech Meetup (#BDNT) of 2010. If you’re unfamiliar with BDNT you can find out more at their website bdnewtech.com and I would highly recommend signing up for their next event if you’re in the area. While Movement Strategy isn’t necessarily a new tech company our success depends on our ability to stay current with new developments in the tech industry and having the knowledge of whats possible for our clients using new media. You’d be surprised at the complexity and genius behind some of these new tech developments, it really opens your eyes to whats possible these days.
Networking is another thing that I’ve preached as I’ve learned more about entrepreneurship. These meetups are a great way to meet influential folks and potentially score work, funding or joint ventures. So when you’re leaving work and all you can think about is getting home to indulge in a drink and Sportscenter, I’m encouraging you to check out one of these tech meetups in your area and have a beer with some interesting individuals, learn about some amazing new companies and maybe spark some ideas.
Check out some of the presenters from the 1/6/2010 BDNT:
Welcome to 2010 friends! Another resolution of mine is to post a bit more regularly so stay tuned –
I randomly decided to check on InYaHead Music which is the first site we ever built and was subsequently taken down right after launch because they sold a bunch of tracks. To my suprise they put the site back up. This was the first website ever done by Movement Strategy and isn’t half bad. Chickety Check it out!
I love seeing young, new companies do exciting and innovative things online. I especially love seeing young, new ski companies doing these things.
Brand new ski company, Bluehouse Skis is trying to make a name for themselves in the skiing industry and they are doing it exactly the right way. Instead of taking out a full page ad in Powder mag for around $30,000, they have gone the more grassroots method. They have contacted college ski clubs and offered discounts in return for an email blast. This is a win win win situation. The ski club will have something awesome to give out to their fans. Bluehouse Skis will be able to sell some product, even if the margin is not very high with the discount. And, Bluehouse Skis will have people using their product, so on the mountain they will have advertising in the form of people using their skis and raving about them (hopefully).
While this is really smart, it is not the “new & innovative” thing that I am talking about. What I am talking about is a link contest that Bluehouse skis is hosting. The contest is that if you post a link to Bluehouse skis using one of their banners you are entered to win a pair of their skis. Why is this so smart? Because not only are they getting people excited about the company, but this contest will be great for SEO. Instead of paying a few thousand dollars (minimum) for someone to go and make some minor adjustments to their meta data and keywords and post a few links here and there, they are getting a ton of inbound links for free.
It seems that more and more people are utilizing giving out product in return for marketing. This has been exemplified on Twitter over and over with retweet contests in return for product, has been seen on Facebook with contests that auto populate content onto your stream and I am sure has been done on other social networks time and again.
Thanks Bluehouse skis for being innovative online marketers!