My intentions of starting a blog revolve around my interest in the ways that advertising and marketing are progressively developing. It has gotten to the point where it seems almost senseless to launch a print campaign or t.v spot for hundreds of thousands of dollars. Probably because it is, thats unless you are a company such as Coke or McDonalds.
Though this may come across as a negative response to the progression of advertising, it is not. Centering our business, Movement Strategy, in the digital world I have been exposed to some of the most amazing creative work i’ve seen. Web design is the new promotional package for many companies and its amazing at the variety you can come across in the same product category. The idea of creating an emotionally charged brand comes as more of a challenge it seems due to a general lack of tangibility when first encountering a product. However, I think that this is realized by many marketing and advertising companies, therefore they create digital mediums where consumers and products can interact. Brands such as VW, Coke, and BK have done amazing jobs at creating customer interactions in the digital format. Ironically, all of these brands are clients at the CP+B agency. They do amazing work!