As marketers we’re always trying to add value to our efforts. Whether its adding value to a brand through consumer relationships or adding value to a personal site by putting in a little extra effort. As we develop Movement Strategy we constantly brainstorm how to take it to the next level or give our followers a little extra. In this case its adding video footy for our crew bios. By no means are we pioneers in this sense, take for example TDA. However, we find the huge value in minute actions. Its heartbreaking to see agencies around the globe that handle multi-million dollar accounts still fostering the traditional introductory bios on their sites. “Dirk D: Founder – I received my masters from the University of Washington in 1999. Following my degree I embarked on a career with …. zzzzzzzzzzz.”
That was fun! We figure, why go through the motions to put someone to sleep when you could make them crack a smile or replay a video that blows their mind. Take this video for example. This is going to be the hand-shaking intro video between our graphic designer, Reda Wigle, and our clients. We’re gonna include a caption somewhere in the realm of; “Hold on to your eyeballs, this creative, fresh breath of air will pull you in so fast with pen and paper that you’ll forget your kid’s name!” It’s like a hot shot of coffee to jugular. This is the gal that’s going to bring your brand to life, you should be revved up about it.
This is just food for thought. In an interactive world you need to be interactive, not static. We suggest adding some life to your company or personal brand just through some simple things, like adding a vid as your first impression