Yesterday was the initial public beta launch of the long awaited BuzzGain. Founded by Mukund Mohan and co-founded by Brian Solis the program is intended to help companies analyze and understand online communities. Not only does the program help small business, entrepreneurs, and even corporations understand these communities it takes it a step further to find the influencers within these social mediums. BuzzGain sets itself apart by providing users the ability to see conversations pertaining to their brand. Its quite simple to see the benefits of such access; build a better brand based on input from your most passionate consumers and directly connect with your influencers.
This all-in-one, do-it-yourself solution to online buzz tracking is currently being exercised by Lenovo and SAP, now that the public beta version has launched its widely available to the online community. Through the simple “listen” dashboard users can narrow in on content and conversation pertaining to their specific search inquiry. There are over 140 social networking properties within BuzzGain which users have the ability to monitor, anything from micro-blogging to podcasting. Once you find what appears to be an influencer BuzzGain gives you the ability to dig deeper about the individual and find characteristics such as geographic location, twitter followers, twitter updates, blog posts, alexa rankings, etc.
The pricing of the program is quite reasonable compared to the price of PR or hiring out-of-house. $99/month for small businesses and up to $1,000/month for corps. netting $1 billion +. If you’re an online business looking to find your voices online this is an amazing tool. Talk around the blogosphere is that the beta version of BuzzGain has just standard glitches such as slow results for some searches and shows “problem loading” for just a few inquiries, beyond those couple of issues this program looks to be the next benchmark in extracting from online social activity revolving around brands.
Check out the product demo video at BuzzGain under Solutions.