Like every other Social Media oriented business all of us here at Movement are stoked on twitter and what its providing the online community. The simple, 140 character social melting pot provides unparalleled opportunity, advice and direction across all business landscapes.
I find it hard to constantly provide my followers with valued tweets throughout the work day. If you find yourself struggling with a similar problem I’ve got an antidote that will ensure your followers stay engaged with your offerings.
I’ll admit that my presence on twitter seems quite infant compared to those of influencers such as Guy Kawasaki, Chris Brogan, Gary Vanyerchuk and a plethora of others, but I still deliver the goods and advice that people are seeking on twitter. Offering a mixed bag of entertainment, advice, and valuable links proves the best way to not only keep followers, but also engage them in your tweets.
I look to the man of twitter, Guy Kawasaki when inquiring advice on utilizing twitter as a tool for brand development and viral pursuit. A foundation is first required to achieve either of those two elements. That foundation is voice and it’s built through personally branding yourself around the online communities and becoming involved with others.
Anyway, I’m getting off topic. The tools; if you don’t use a tweet manager yet that’s your first step, I personally use Brightkit. Guy Kawasaki is the guy behind Brightkit and its pretty much a one-stop shop for anything pertaining to twitter that I need. Recently I discovered the Hallelujah lifesaver offered through Brightkit called Hootlet. Hootlet requires literally 2-seconds to incorporate, simply visit Brightkit, set up an account if you haven’t done so, and drag the Hootlet icon into your bookmarks bar; Done! What Hootlet allows you to do is simply click the bookmark whenever you’re on a site you feel like sharing on twitter and automatically it shrinks the URL, briefly describes the link, tells you to choose the profile you’re tweeting on and automatically tweets, all without going to a tweet manager, twitter profile or otherwise.
Its the busy persons outlet to twitter, no more excuses for lack of tweeting! Once you have Hootlet half the battle is over, but where do you find the content you want to share? Personally, I get on popurls.com each morning in search of things to share, I also refer to sites such as alltop.com and my handful of regular reads, stumbleupon is great as well. Once you have the sites you feel give the content your audience will enjoy simply employ Hootlet and the get back to work. Surely a couple seconds here and there throughout the day won’t hinder your productivity too much.
Enjoy! And remember to follow your followers.