Category Archives: Buzz Marketing

BING Integrating Facebook and Twitter Status Updates into Search Results

Today Bing plans to announce the incorporation of Facebook and Twitter status updates into the Bing search engine. This move by Bing to become a real-time search engine is definitely going to help the Microsoft owned company mark its territory amongst the vast landscape of search engines.

Details on the arrangements are supposedly going to be announced later today at the Web 2.0 Summit. According to @mashable, “Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.” The relationship developing between Twitter and Bing comes in the wake of signs over the course of the last month that point towards Twitter working on a search partnership.

Picture 1While the incorporation of tweets and updates isn’t a new concept, see One Riot, the large scale players in the search category are about to take off the gloves and bout over the incorporation of trending social media buzz. According to All Things Digital (via Mashable) the companies are also talking with Google about the motion.

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Filed under bing, Buzz Marketing, Facebook, Search Engines, Social media, Twitter

Digg Dialogg: Exclusive Bruno Interview

On June 30th the Digg community will be hosting an interview with fashion aficionado, Bruno. Bruno, Sacha Baron Cohen‘s fashion savvy, flamboyant, “Funkyzeit” host, will be taking the most popular questions submitted by and voted upon by Digg users.

This may be a once in a lifetime opportunity seeing that the controversy to be stirred up by this flick will probably lay Bruno to rest. Just from viewing a 2:50 minute trailer one can see that the Borat saga will be taken to the next level. I’m curious as to whether or not we’ll see Eminem in the theaters! It appears that he and Bruno shared a few bonding moments at the MTV awards.

Questions can be submitted at http://digg.com/dialogg/bruno_1 through Wednesday, June 24.

‘Digg Dialogg lets you submit your questions to notable leaders and luminaries. Rather than editors or journalists, the Digg community decides the most popular questions to be posed in the interview, so submit a question for Bruno!’


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Filed under Buzz Marketing, For Fun

BuzzGain Sets the New Standard

Yesterday was the initial public beta launch of the long awaited BuzzGain. Founded by Mukund Mohan and co-founded by Brian Solis the program is intended to help companies analyze and understand online communities. Not only does the program help small business, entrepreneurs, and even corporations understand these communities it takes it a step further to find the influencers within these social mediums. BuzzGain sets itself apart by providing users the ability to see conversations pertaining to their brand. Its quite simple to see the benefits of such access; build a better brand based on input from your most passionate consumers and directly connect with your influencers.

This all-in-one, do-it-yourself solution to online buzz tracking is currently being exercised by Lenovo and SAP, now that the public beta version has launched its widely available to the online community. Through the simple “listen” dashboard users can narrow in on content and conversation pertaining to their specific search inquiry. There are over 140 social networking properties within BuzzGain which users have the ability to monitor, anything from micro-blogging to podcasting. Once you find what appears to be an influencer BuzzGain gives you the ability to dig deeper about the individual and find characteristics such as geographic location, twitter followers, twitter updates, blog posts, alexa rankings, etc.

The pricing of the program is quite reasonable compared to the price of PR or hiring out-of-house. $99/month for small businesses and up to $1,000/month for corps. netting $1 billion +. If you’re an online business looking to find your voices online this is an amazing tool. Talk around the blogosphere is that the beta version of BuzzGain has just standard glitches such as slow results for some searches and shows “problem loading” for just a few inquiries, beyond those couple of issues this program looks to be the next benchmark in extracting from online social activity revolving around brands.

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Check out the product demo video at BuzzGain under Solutions.

Also read more at Chris Brogan and Mashable

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Filed under Analytics, Buzz Marketing, Social media, Social Networking