If you listen to anyone that knows anything about Social Media you’ll hear them say that twitter is platform that you must master. The beauty of social media is sharing, connecting and doing so instantaneously. Twitter offers all of this in a simplistic platform operated through micro interactions. Consider twitter the evolution of texting, a no bullshit message offering substance and suggestions, at least for the most part. Including links in tweets creates a direct connect to the content you value and exposes it to those you share with, beautiful!
As simple as twitter is meant to be there is a strategy on how to use it to build both your personal brand or promote your clients, if you dare to go there. There are multiple web applications that have encouraged the evolution of twitter. You can start by using Search Twitter. This app. allows you to filter conversation based on your search inquiry and inject yourself into conversations of your interest, find friends sharing your interests, or see if anyone is talking shit behind your back or critiquing your client. When you take this app. and apply it as a marketing tool it helps you narrow down a target audience and approach those people you know will be interested in what you have to say, however, like you hear everywhere, you must bring value to the conversation rather than dropping the name of your client. The twitter community is not meant to be an online telemarketing style forum, so keep that in mind, connect with the people that ask.
People such as myself use twitter to learn, seek knowledge, and listen to advice pertaining to their profession. I can’t give enough thanks for links I’ve gotten on twitter and learned so much from. While Search Twitter allows you to narrow down the conversation, re.twited allows you to see and tune into the posts that are sparking the most interest. As Simple as twitter, re.twited simply ranks conversations that people re-tweeted and allows you to search based on when the re-tweets occurred. If twitter is your reference while looking for the most popular topics on the web this will be a godsend. Re.twited also provides a quality service for those looking to get exposure for their posts. Getting your post to appear on re.twited is one challenge that is overcome by simply offering quality material that people will embrace or be driven to RT. Once on re.twited you’ll likely see the NOS kick in and watch your post gain popularity.
Die hard twitter sensei, Brightkit has your service. This is a service allows you to manage multiple twitter accounts from one place. The site allows you to manage your posting times along with a plethora of other management options. If you’re tweeting under multiple aliases this is a must have. You can put your imagination to work and see how a tool such as this could help from a marketing standpoint.
Theres plenty more on these apps. floating around the web. Be sure to check out Logic and Emotion for more on re.twited and other info on the importance of twitter and things to keep in mind while using it.
Photo Cred: carrotcreative