Category Archives: Social media

Alert Facebook Marketers

imagesFacebook has recently implemented thorough guidelines to running promotions on the platform. Ultimately, marketers and brands must go through third-party applications to implement any promotion or viral growth strategy on Facebook.

Read the official guidelines here: http://www.facebook.com/promotions_guidelines.php

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Filed under Facebook, Marketing, Social media, Strategy

BING Integrating Facebook and Twitter Status Updates into Search Results

Today Bing plans to announce the incorporation of Facebook and Twitter status updates into the Bing search engine. This move by Bing to become a real-time search engine is definitely going to help the Microsoft owned company mark its territory amongst the vast landscape of search engines.

Details on the arrangements are supposedly going to be announced later today at the Web 2.0 Summit. According to @mashable, “Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.” The relationship developing between Twitter and Bing comes in the wake of signs over the course of the last month that point towards Twitter working on a search partnership.

Picture 1While the incorporation of tweets and updates isn’t a new concept, see One Riot, the large scale players in the search category are about to take off the gloves and bout over the incorporation of trending social media buzz. According to All Things Digital (via Mashable) the companies are also talking with Google about the motion.

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Filed under bing, Buzz Marketing, Facebook, Search Engines, Social media, Twitter

Facebook Lite and @ Tagging

Today Facebook has widely released Facebook Lite. The new version of Facebook was released in beta throughout August, but as of today is available in the U.S and India. Facebook Lite is a simplified front-end version of Facebook that is optimized for slower internet connections. Essentially it is Facebook on a diet plan, losing all unnecessary “fluff” such as third party apps. However FBL users can still enjoy the essence of the Facebook experience with the “wall” feature media sharing and status updates all being the same.

The introduction of Facebook Lite has been received by many as a direct attempt to integrate a simple, Twitter-style user face focused on micro-interaction in the form of status updates and sharing.

FBL - HOME

Another new feature integrated into Facebook this week is @ tagging in status updates. Now when referring to a friend in a status update simply place the “@” in front of their name, begin to type and Facebook will automatically drop-down a list of names with the letters you have begun to type. It may seem that Facebook is stealing a bit of Twitter’s thunder, especially following a month in which Facebook experienced 4 times the amount of unique visitors to Twitter.

NOTE: There has been issues for many Facebook users trying to use the @ tagging, stay tuned for more.

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Filed under Facebook, Social media, Twitter

Focusing on the Basics of Social Media

Nailing down a solid foundation for a social media campaign still comes as the most important element of a social media strategy. Before building apps., micro-sites, widgets or otherwise the communication channels between brand and consumers must be free flowing and continuous. Social media continues to evolve at an exponential rate as new programs, features and connection methods are being developed. While its certainly important to stay ahead of the learning curve in the social media landscape it is most important to foster the conversations occurring in the traditional social networking manor.

It is obvious that demographics and  business goals of each company by in large determine the shape that a social media campaign will take, but for any business, brand or otherwise to see the desired ROI from a social media effort the countless hours of community building, content sharing and conversing must come first, otherwise the innovative tech and development methods fall short. Success in social media depends upon persistence and dedication in terms of providing community members with a desired ROI for their time spent contributing to the community and helping shape the company’s online existence.

We’ve been heading up the social media campaign for northeastern music festival, Gathering of the Vibes, which has been a great experience with great people. Our focus for the entire campaign has been centered on getting fan interaction and engagement, not developing the coolest new app. or strategy. What we’ve seen is exponential fan growth, fan engagement that rivals top brands and festivals and a stoked community that has made social networking with the festival a daily routine they look forward to. That is a favorable ROI that directly correlates with success.

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Filed under Facebook, Social media, Strategy

Visualize Twitter

The one thing I use LinkedIn for is social groups. I am in a few social media groups which always provide great content. I found this this morning which is especially intriguing. You can see it in full size here.

twitter

Thanks to http://applicant.com for this.

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Filed under New media, Social media, Twitter

Hoot YEAH! Tweeting Made Easy for the Busy Folks

Like every other Social Media oriented business all of us here at Movement are stoked on twitter and what its providing the online community. The simple, 140 character social melting pot provides unparalleled opportunity, advice and direction across all business landscapes.

I find it hard to constantly provide my followers with valued tweets throughout the work day. If you find yourself struggling with a similar problem I’ve got an antidote that will ensure your followers stay engaged with your offerings.

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I’ll admit that my presence on twitter seems quite infant compared to those of influencers such as Guy Kawasaki, Chris Brogan, Gary Vanyerchuk and a plethora of others, but I still deliver the goods and advice that people are seeking on twitter. Offering a mixed bag of entertainment, advice, and valuable links proves the best way to not only keep followers, but also engage them in your tweets.

I look to the man of twitter, Guy Kawasaki when inquiring advice on utilizing twitter as a tool for brand development and viral pursuit. A foundation is first required to achieve either of those two elements. That foundation is voice and it’s built through personally branding yourself around the online communities and becoming involved with others.

Anyway, I’m getting off topic. The tools; if you don’t use a tweet manager yet that’s your first step, I personally use Brightkit. Guy Kawasaki is the guy behind Brightkit and its pretty much a one-stop shop for anything pertaining to twitter that I need. Recently I discovered the Hallelujah lifesaver offered through Brightkit called Hootlet. Hootlet requires literally 2-seconds to incorporate, simply visit Brightkit, set up an account if you haven’t done so, and drag the Hootlet icon into your bookmarks bar; Done! What Hootlet allows you to do is simply click the bookmark whenever you’re on a site you feel like sharing on twitter and automatically it shrinks the URL, briefly describes the link, tells you to choose the profile you’re tweeting on and automatically tweets, all without going to a tweet manager, twitter profile or otherwise.

Its the busy persons outlet to twitter, no more excuses for lack of tweeting! Once you have Hootlet half the battle is over, but where do you find the content you want to share? Personally, I get on popurls.com each morning in search of things to share, I also refer to sites such as alltop.com and my handful of regular reads, stumbleupon is great as well. Once you have the sites you feel give the content your audience will enjoy simply employ Hootlet and the get back to work. Surely a couple seconds here and there throughout the day won’t hinder your productivity too much.

Enjoy! And remember to follow your followers.

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Filed under Social media, Twitter

BuzzGain Sets the New Standard

Yesterday was the initial public beta launch of the long awaited BuzzGain. Founded by Mukund Mohan and co-founded by Brian Solis the program is intended to help companies analyze and understand online communities. Not only does the program help small business, entrepreneurs, and even corporations understand these communities it takes it a step further to find the influencers within these social mediums. BuzzGain sets itself apart by providing users the ability to see conversations pertaining to their brand. Its quite simple to see the benefits of such access; build a better brand based on input from your most passionate consumers and directly connect with your influencers.

This all-in-one, do-it-yourself solution to online buzz tracking is currently being exercised by Lenovo and SAP, now that the public beta version has launched its widely available to the online community. Through the simple “listen” dashboard users can narrow in on content and conversation pertaining to their specific search inquiry. There are over 140 social networking properties within BuzzGain which users have the ability to monitor, anything from micro-blogging to podcasting. Once you find what appears to be an influencer BuzzGain gives you the ability to dig deeper about the individual and find characteristics such as geographic location, twitter followers, twitter updates, blog posts, alexa rankings, etc.

The pricing of the program is quite reasonable compared to the price of PR or hiring out-of-house. $99/month for small businesses and up to $1,000/month for corps. netting $1 billion +. If you’re an online business looking to find your voices online this is an amazing tool. Talk around the blogosphere is that the beta version of BuzzGain has just standard glitches such as slow results for some searches and shows “problem loading” for just a few inquiries, beyond those couple of issues this program looks to be the next benchmark in extracting from online social activity revolving around brands.

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Check out the product demo video at BuzzGain under Solutions.

Also read more at Chris Brogan and Mashable

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Filed under Analytics, Buzz Marketing, Social media, Social Networking