Category Archives: Strategy

Alert Facebook Marketers

imagesFacebook has recently implemented thorough guidelines to running promotions on the platform. Ultimately, marketers and brands must go through third-party applications to implement any promotion or viral growth strategy on Facebook.

Read the official guidelines here: http://www.facebook.com/promotions_guidelines.php

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Filed under Facebook, Marketing, Social media, Strategy

Focusing on the Basics of Social Media

Nailing down a solid foundation for a social media campaign still comes as the most important element of a social media strategy. Before building apps., micro-sites, widgets or otherwise the communication channels between brand and consumers must be free flowing and continuous. Social media continues to evolve at an exponential rate as new programs, features and connection methods are being developed. While its certainly important to stay ahead of the learning curve in the social media landscape it is most important to foster the conversations occurring in the traditional social networking manor.

It is obvious that demographics and  business goals of each company by in large determine the shape that a social media campaign will take, but for any business, brand or otherwise to see the desired ROI from a social media effort the countless hours of community building, content sharing and conversing must come first, otherwise the innovative tech and development methods fall short. Success in social media depends upon persistence and dedication in terms of providing community members with a desired ROI for their time spent contributing to the community and helping shape the company’s online existence.

We’ve been heading up the social media campaign for northeastern music festival, Gathering of the Vibes, which has been a great experience with great people. Our focus for the entire campaign has been centered on getting fan interaction and engagement, not developing the coolest new app. or strategy. What we’ve seen is exponential fan growth, fan engagement that rivals top brands and festivals and a stoked community that has made social networking with the festival a daily routine they look forward to. That is a favorable ROI that directly correlates with success.

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Filed under Facebook, Social media, Strategy

10.5 Ways To Explode Your Blog Traffic

1. Submit Your Blog – Submit your blog to Google Here

Use Feed Burner to submit your blog Here

2. RSS Feeds – Make sure you have an RSS feed that is easy to subscribe to. But instead of saying something boring like “subscribe here”, say something that people will understand more easily like “get up to the minute news via your email or RSS here”. (Don’t know what an RSS feed is? Figure it out. Search for it on Google. It is central to blogging)

3. Create Irresistible Headlines – One of the great things about starting a blog is that it teaches you how to write good copy. And all good copywriters know the most important thing is a great headline. Look at sites like Digg and see what the popular headlines look like.

Ex. Shoot the ball like Michael Jordan

How NOT to make a left turn

Why what you are doing is not good enough

4. Lists – People on the internet go crazy for lists. Create a top ten list and you will see a surge in traffic. If a third of your posts are lists you will do well.

Ex. Top 10 Ways To Explode Your Blog Traffic

Top 5 Reasons Why I Could Steal Your Girlfriend

Top 7 Reasons Why Mindy’s Class Doesn’t Suck

5. Go Beyond Text in your Posts. – Every post should have a picture incorporated with it. To find pictures that you can use freely without copyright stuff attached go to Flickr.com. Then click on explore near the bottom. Then up top on the explore drag down box go to creative commons. The top result says attribution license only, click where it says see more. Then you can do a search within this category. All of these pictures you can use on your blog and you just have to put a little thing under the picture that says who the photographer is. This is what big time bloggers do.

OR

5.5 Have posts with video in them –  Use the camera on your computer to do a blog post. People pay way more attention to video. Or feel like being lazy. Search for a relevant Youtube video. It is super easy to put a Youtube video into your blog.

6. Core Posts – It is important to have at least two or three really well thought out researched articles in your blog. While most blog posts don’t have to be long at all, these posts should be at least 4-5 paragraphs. They should contain unique content that you can’t find other places.

7. Comment on Other Blogs – One great and easy way to drive traffic to your blog is to comment on other blogs. Say something insightful on ten blogs a week. Your name will link to your blog and the readers will click on it and check out your blog.

8. Submit Your Articles to Social Media Sites – Become familiar with Digg, Reddit, StumbleUpon and Delicious. It will drive lots of traffic for you.

9. Linking to Past Posts – In your new blog posts, link to some previous posts that you have written, especially your core posts.

10. Be Patient & Relentless – Unless you are the owner of Ford, thousands of people are not going to instantly come to your blog. Develop a voice, create some great content and continue at it. It will take time and dedication to build up a following of thousands of people. But once you do it, it will be well worth it. Not only can you make money off of it, but you can become an influencer in your field.

fireworks1photo cred: Tony George

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Filed under blog, Marketing, New media, Social Networking, Strategy

Marketing Strategy: Food for Thought

Obviously the marketing strategy aimed toward a specific product or service is going to vary drastically based on a plethora of elements pertaining to the client. It has become hard for marketers to maintain a balance between days of the new and the good ol’ days. The idea of new media and social media have taken marketing to a new level and required marketing companies to acquire new skills and tactics to keep up. Much of the time companies become so caught up in how they can progress and be more innovative that they forget to acknowledge their traditional targets. These are the people like my father that need help checking their e-mail, if they even have it. The gap between new and old is becoming so stratified that marketers almost end up having to sacrifice a portion of their broad segment because they simply cannot reach them within a proposed marketing plan.

It is much easier for large companies with large budgets to maintain their consumer base. Smaller marketing businesses, like ours, go through a serious evaluation process to see how to efficiently and accurately grasp our targets. It takes more strategy. I have some simple insight advice.

Don’t try to be progressive in your appeal to your consumers if they are not.

Much of the time marketers go through such a process of creating an elaborate and unique plan when it isn’t necessary. Of course we all want to be innovative, but if you’re in a position where you must spend your budget wisely see what efforts will provide the best ROI and generate the greatest brand loyalty.

-Just because new media and social media exist, doesn’t make them the primary outlets to your consumers.

Marketing has progressed tenfold and efficiently using a budget has gotten easier, but not everyone is looking forward to being bombarded by advertisements and promotions on their cell phone. Surely people enjoy the option to blog on the go or update their twitter status while on the can, but realistically this is still such a small amount of consumers considering the population that efforts must be considered in various mediums. Take a visit outside the city limits and you’ll encounter the type of people that will question the logic of spending a few hundred dollars on an iphone. It is also extremely dependent on the product or service and the intended target.

This is personal opinion on my behalf, I come from a place where people are accustomed to tangibility when considering a purchase not a virtual marketplace. I also come from a place where little of my friends have spent the time to create facebook or linkedin profiles because they chose to be craftsman and build things with their hands. It makes neither party right nor wrong, but as marketers it is important to broaden the scope beyond what is “in” or on the horizon and simply build a respectable brand and please your consumer.

Photo Credit: FaceMePLS

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Filed under Marketing, Strategy