Tag Archives: Google

BING Integrating Facebook and Twitter Status Updates into Search Results

Today Bing plans to announce the incorporation of Facebook and Twitter status updates into the Bing search engine. This move by Bing to become a real-time search engine is definitely going to help the Microsoft owned company mark its territory amongst the vast landscape of search engines.

Details on the arrangements are supposedly going to be announced later today at the Web 2.0 Summit. According to @mashable, “Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.” The relationship developing between Twitter and Bing comes in the wake of signs over the course of the last month that point towards Twitter working on a search partnership.

Picture 1While the incorporation of tweets and updates isn’t a new concept, see One Riot, the large scale players in the search category are about to take off the gloves and bout over the incorporation of trending social media buzz. According to All Things Digital (via Mashable) the companies are also talking with Google about the motion.

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Filed under bing, Buzz Marketing, Facebook, Search Engines, Social media, Twitter

A Marketing Miracle? Facebook’s New Publisher Controls in Beta

Thanks to the pressure put on Facebook by the advances of Twitter we the people are receiving a better service. Twitter reigns as the thought sharing, micro-blogging mecca, where Facebook provides the end-all be-all network, aggregating all of ones personal sharing and media. Twitter’s success comes about through its simplistic model of sharing and communicating, today Facebook released a beta feature that may set a new standard for Twitter’s content sharing model and groupings.

New publisher controls were released in beta today on Facebook. The new publisher controls provide various grouping options to sharing content and dispersing it as widely or privately as desired.
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Status updates can now be viewed not only by those in your social network but also by those who aren’t. Perhaps most importantly, Google, Bing and every other search engine that indexes Facebook pages and profiles will now display shared content at the desire of publishers. “The privacy settings that you implement for each story will also carry over to the stream.get API call.” It seems quite apparent from a marketing standpoint that the avenue this creates to spread branded content and awareness is very beneficial, granted that it is quality content being dispersed.

For brands, twitter brought about an avenue where companies could add value and depth to their identity by not only positioning themselves in a business segment, but by providing links, ideals and thoughts that brought forth a personality with whom consumers could interact and relate. Facebook is beginning to reach a stage where brands can better connect with not only there friends or fans, but reach out to a broader audience and introduce themselves through personified content sharing. In my opinion this is a milestone feature release for Facebook.

Read more on AllFacebook or AdAge

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Filed under Facebook, Marketing, Social Networking, Twitter, Uncategorized

Microsoft’s BING

So as we all know due to the berade of advertising, Microsoft has launched a new search engine, Bing, as a response to Google. And the question that remains is, will Microsoft be able to take market share away from Google?

To answer this question let’s look at the history of the two companies a bit.

Microsoft started out as a software company. When Bill Gates and Paul Allen began the company, they were writing software to be used on the Altair 8800, this was in the mid to late 70’s. Their software become incredibly popular and they quickly locked in deals to distribute their software and it took off from there. They went on to refine their software with MS-DOS and then Windows and now Vista. Along they way they have been extremely successful building and selling software and bundling their software into personal computers. So much so that they were part of the infamous monopoly case.

Google started out as a search engine. Larry Page and then Sergey Brin realized their was a better way to search through the information on the internet by putting emphasis on backlinks rather then how many times a keyword appeared on a page. They got some initial funding from some prominent angel investors and venture capitalists and continued to grow their search engine. Google quickly rose to become the most used search engine because of it’s uncluttered feel and amazingly good results.

As consumers we have grown our trust in Microsoft as a software provider. Microsoft Word dominates it’s field as does Excel and the Windows operating system. In much the same way Google dominates search because we have come to trust Google, even making the verb “google” an official word in the english language.

Microsoft trying to get into search is a classic case of a big company seeing a smaller company’s success in a particular field and trying to bully their way into that field. Unfortunately for the bigger company, this rarely ever works. Take a look at the company Sears. Sears was known as being one of the best providers of hard goods and was doing really well. So what did they decide to do? They decided to get into softgoods and then clothing. Unfortunatly for Sears, people continued to think of them as a hardgoods company and didn’t buy their softgoods or clothing. Sears had loads of overhead of softgoods and clothing, put millions into advertising these things and wound up losing a tremendous amount of money. All because people think of Sears as a hard goods company.

In the same way, I think of Microsoft as a software company. When I think of search I think Google. There is pretty much nothing that Microsoft can do that will make me think of them as a search company. Furthermore, Google is doing a really good job. They are continually improving, have kept their site clean and have kept me, the consumer happy. So why would I switch to Microsoft Bing? Certainly not because of an advertising campaign that Microsoft is doing. I have logged thousands of hours on Microsoft operating systems and software and thousands of hours using Google search all of which has ingrained the idea into me about what these respective companies are for. No way an advertising campaign can break these perceptions.

Microsoft made a mistake a year ago with their failed acquisition of Yahoo! and is going to fail again with Bing. They need to stick to what they are good at which is software develpment and continue to be innovative in that field. Because in the field of search, Microsoft simply can’t win.

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Google Mapping Swine Flu Outbreak

The intelligence behind Google never seems to fail. At first word of the Swine Flu in Mexico, Google began to monitor all searches pertinent to the illness, terms such as “flu symptoms” “body aches” “thermometers”, along with others. Their findings were quite compelling, plotting the geographic locations of the search inquiries and showing a densely populated region in Mexico City where later an outbreak had been announced. Google has continued tracking the relevant searches throughout the U.S. Many other sites as well  provide valuable information in the forms of traveling alerts, breaking news headlines, outbreak mapping, and prevention methods. If you’re interested in seeing these other sites and learning how to react to disease outbreaks using the tools provided online take a look at this post on Mashable: http://mashable.com/2009/04/25/track-swine-flu/

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Mobile Era…..Since 92′-Now Meet Android

Last evening I attended the inaugural Ignite Boulder gathering. The event featured a plethora of presentations on various topics, some relating to new media and design, and others offering a fast-paced guide to effectively crashing a party while rolling stag. All in all the event was fun, informative and featured free beer, so really, I have no complaints, it was a great success! Also, Thanks to Andrew Hyde and organizers for all the hard work put into making this thing happen.

One presentation really stuck with me from last night. It was a presentation by Kevin Collie (not sure on the spelling), entitled The Year of Mobile. This has been a topic of interest for me for multiple years and many people have made inaccurate predictions of when the year of mobile will actually arrive. Predictors have been saying “this is the year of mobile” since 92′. In the mid to late 90’s the Palm Pilot was introduced to the scene and had many thinking the transformation had begun, it didn’t. The Blackberry arrived, people were convinced things where changing for good, they were wrong. Now we have the iPhone, which users interact with more than their kids, and still we haven’t reached the mobile transformation. Truth of the matter is that only 1.5% of the market has an iPhone, making the transformation more of a tech subculture than a technological transformation. I couldn’t have agreed more with the presentation up to this point, unless its a necessity for business, not a convenience, people are going to be reluctant to drop 400 bills on an iPhone and another couple hundred on service. Its not worth it to many people just so they can be interrupted at lunch to see they received a new e-mail or so they can twitter about how good their cobb salad is. I personally haven’t agreed with the hype surrounding mobile technology simply because it wasn’t viable for the majority of citizens. The mobile age has been here for tech savy business folks, but the transformation to a mobile society where marketing can thrive has yet to reach the mass market. I was convinced last night that it soon will.

Last evening the presenter said that the movement to widespread mobile will arrive when web 2.0 goes mobile and more importantly when prices points are brought down. Well that time may be 2009 with the introduction of Android. Android has been in the works since late 2007 with Google but is to be released in late 2008 or 09′, however, some are already out. Google is the working mechanism behind Android, offering at least 3 prototypes for the system in Feb. 2008. With Google’s financial backing, development experience, and good standing in the online community we may see a transformation begin. The web 2.0 will be brought on through T-Mobile’s G1, the first phone to support Android, released mid 08′. As far as cost, the presentation featured a segment about price points and how this product will stay afloat mainstream. In 2009 Android technology will be offered in Walmart, making the price go down and the scope of demographic drastically increase.

For More Info do some research on Android and see what your thoughts are…

Photo: dannysullivan

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