Tag Archives: New media

Boulder Denver New Tech Meetups

A new year calls for new resolutions. One of my resolutions for 2010 is to get back into the habit of taking all opportunities to educate myself on new developments in the tech world and attend more of the entrepreneurial gatherings around the Boulder/Denver area.

Last night Jason and I attended the first Boulder Denver New Tech Meetup (#BDNT) of 2010. If you’re unfamiliar with BDNT you can find out more at their website bdnewtech.com and I would highly recommend signing up for their next event if you’re in the area. While Movement Strategy isn’t necessarily a new tech company our success depends on our ability to stay current with new developments in the tech industry and having the knowledge of whats possible for our clients using new media. You’d be surprised at the complexity and genius behind some of these new tech developments, it really opens your eyes to whats possible these days.

Networking is another thing that I’ve preached as I’ve learned more about entrepreneurship. These meetups are a great way to meet influential folks and potentially score work, funding or joint ventures. So when you’re leaving work and all you can think about is getting home to indulge in a drink and Sportscenter, I’m encouraging you to check out one of these tech meetups in your area and have a beer with some interesting individuals, learn about some amazing new companies and maybe spark some ideas.

Check out some of the presenters from the 1/6/2010 BDNT:

Liquid Scenarios

Team Snap

Easy Insight

Ubisense

Welcome to 2010 friends! Another resolution of mine is to post a bit more regularly so stay tuned –

-Eric

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Filed under Mobile Tech, New Tech, Presentations

Mobile Era…..Since 92′-Now Meet Android

Last evening I attended the inaugural Ignite Boulder gathering. The event featured a plethora of presentations on various topics, some relating to new media and design, and others offering a fast-paced guide to effectively crashing a party while rolling stag. All in all the event was fun, informative and featured free beer, so really, I have no complaints, it was a great success! Also, Thanks to Andrew Hyde and organizers for all the hard work put into making this thing happen.

One presentation really stuck with me from last night. It was a presentation by Kevin Collie (not sure on the spelling), entitled The Year of Mobile. This has been a topic of interest for me for multiple years and many people have made inaccurate predictions of when the year of mobile will actually arrive. Predictors have been saying “this is the year of mobile” since 92′. In the mid to late 90’s the Palm Pilot was introduced to the scene and had many thinking the transformation had begun, it didn’t. The Blackberry arrived, people were convinced things where changing for good, they were wrong. Now we have the iPhone, which users interact with more than their kids, and still we haven’t reached the mobile transformation. Truth of the matter is that only 1.5% of the market has an iPhone, making the transformation more of a tech subculture than a technological transformation. I couldn’t have agreed more with the presentation up to this point, unless its a necessity for business, not a convenience, people are going to be reluctant to drop 400 bills on an iPhone and another couple hundred on service. Its not worth it to many people just so they can be interrupted at lunch to see they received a new e-mail or so they can twitter about how good their cobb salad is. I personally haven’t agreed with the hype surrounding mobile technology simply because it wasn’t viable for the majority of citizens. The mobile age has been here for tech savy business folks, but the transformation to a mobile society where marketing can thrive has yet to reach the mass market. I was convinced last night that it soon will.

Last evening the presenter said that the movement to widespread mobile will arrive when web 2.0 goes mobile and more importantly when prices points are brought down. Well that time may be 2009 with the introduction of Android. Android has been in the works since late 2007 with Google but is to be released in late 2008 or 09′, however, some are already out. Google is the working mechanism behind Android, offering at least 3 prototypes for the system in Feb. 2008. With Google’s financial backing, development experience, and good standing in the online community we may see a transformation begin. The web 2.0 will be brought on through T-Mobile’s G1, the first phone to support Android, released mid 08′. As far as cost, the presentation featured a segment about price points and how this product will stay afloat mainstream. In 2009 Android technology will be offered in Walmart, making the price go down and the scope of demographic drastically increase.

For More Info do some research on Android and see what your thoughts are…

Photo: dannysullivan

Upper Photo:

jugglerpm

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Filed under Mobile Tech, New media

Marketing Strategy: Food for Thought

Obviously the marketing strategy aimed toward a specific product or service is going to vary drastically based on a plethora of elements pertaining to the client. It has become hard for marketers to maintain a balance between days of the new and the good ol’ days. The idea of new media and social media have taken marketing to a new level and required marketing companies to acquire new skills and tactics to keep up. Much of the time companies become so caught up in how they can progress and be more innovative that they forget to acknowledge their traditional targets. These are the people like my father that need help checking their e-mail, if they even have it. The gap between new and old is becoming so stratified that marketers almost end up having to sacrifice a portion of their broad segment because they simply cannot reach them within a proposed marketing plan.

It is much easier for large companies with large budgets to maintain their consumer base. Smaller marketing businesses, like ours, go through a serious evaluation process to see how to efficiently and accurately grasp our targets. It takes more strategy. I have some simple insight advice.

Don’t try to be progressive in your appeal to your consumers if they are not.

Much of the time marketers go through such a process of creating an elaborate and unique plan when it isn’t necessary. Of course we all want to be innovative, but if you’re in a position where you must spend your budget wisely see what efforts will provide the best ROI and generate the greatest brand loyalty.

-Just because new media and social media exist, doesn’t make them the primary outlets to your consumers.

Marketing has progressed tenfold and efficiently using a budget has gotten easier, but not everyone is looking forward to being bombarded by advertisements and promotions on their cell phone. Surely people enjoy the option to blog on the go or update their twitter status while on the can, but realistically this is still such a small amount of consumers considering the population that efforts must be considered in various mediums. Take a visit outside the city limits and you’ll encounter the type of people that will question the logic of spending a few hundred dollars on an iphone. It is also extremely dependent on the product or service and the intended target.

This is personal opinion on my behalf, I come from a place where people are accustomed to tangibility when considering a purchase not a virtual marketplace. I also come from a place where little of my friends have spent the time to create facebook or linkedin profiles because they chose to be craftsman and build things with their hands. It makes neither party right nor wrong, but as marketers it is important to broaden the scope beyond what is “in” or on the horizon and simply build a respectable brand and please your consumer.

Photo Credit: FaceMePLS

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Filed under Marketing, Strategy