Tag Archives: On the Web

Friday is for Followers: Why and How to #followfriday

There are many ways people go about gaining new followers on twitter, but Follow Friday is one that stands out from the rest in my opinion. There’s no app. or bot involved that compiles a list of people to follow based upon your characteristics, posts, interests or otherwise. Follow Friday is a method that is driven by real, sincere human activity in a Twitter landscape that is lead by development through links, apps., and  bots. Despite the fact that it sounds like an elementary game played amongst the same kids playing Duck-Duck-GOOSE at recess, Follow Friday has brought a valuable human aspect to the means by which people find valuable additions to their stream. Essentially, I look at the elements at play here when you @ somebody and realize that its an incredibly valuable networking tool. You could compare it to taking someone’s business card and dispersing it across the most densely populated, CEO ridden regions of the globe. OK, maybe that’s a bit of an extreme comparison, but Follow Friday definitely gets your work recognized, if you stand out from the crowd, and builds an awareness you wouldn’t otherwise get. So, we should all thank @micah for pioneering the people driven concept.

Certainly some of you have heard of Follow Friday or been using it for a bit now, but if you haven’t, here you go. Pretty simple. #followfriday is the Hashtag that is used to search for suggestions on who to follow (http://search.twitter.com/search?q=%23followfriday). If you are unfamiliar with Hashtags they are simply identifiers for topics being discussed or tweeted, add a # in front of a word to make it a topic. #followfriday is a way to introduce people to one another and provide suggestions of tweeps you think add value to your stream. When you want to participate in Follow Friday all you do is find the people you’d like to recommend to others and add the hashtag #followfriday so that others can see the suggestions in the search stream: EX: Want to follow some real G’s from Movement: #followfriday @movements @znerold @Dieter13

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Hoot YEAH! Tweeting Made Easy for the Busy Folks

Like every other Social Media oriented business all of us here at Movement are stoked on twitter and what its providing the online community. The simple, 140 character social melting pot provides unparalleled opportunity, advice and direction across all business landscapes.

I find it hard to constantly provide my followers with valued tweets throughout the work day. If you find yourself struggling with a similar problem I’ve got an antidote that will ensure your followers stay engaged with your offerings.

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I’ll admit that my presence on twitter seems quite infant compared to those of influencers such as Guy Kawasaki, Chris Brogan, Gary Vanyerchuk and a plethora of others, but I still deliver the goods and advice that people are seeking on twitter. Offering a mixed bag of entertainment, advice, and valuable links proves the best way to not only keep followers, but also engage them in your tweets.

I look to the man of twitter, Guy Kawasaki when inquiring advice on utilizing twitter as a tool for brand development and viral pursuit. A foundation is first required to achieve either of those two elements. That foundation is voice and it’s built through personally branding yourself around the online communities and becoming involved with others.

Anyway, I’m getting off topic. The tools; if you don’t use a tweet manager yet that’s your first step, I personally use Brightkit. Guy Kawasaki is the guy behind Brightkit and its pretty much a one-stop shop for anything pertaining to twitter that I need. Recently I discovered the Hallelujah lifesaver offered through Brightkit called Hootlet. Hootlet requires literally 2-seconds to incorporate, simply visit Brightkit, set up an account if you haven’t done so, and drag the Hootlet icon into your bookmarks bar; Done! What Hootlet allows you to do is simply click the bookmark whenever you’re on a site you feel like sharing on twitter and automatically it shrinks the URL, briefly describes the link, tells you to choose the profile you’re tweeting on and automatically tweets, all without going to a tweet manager, twitter profile or otherwise.

Its the busy persons outlet to twitter, no more excuses for lack of tweeting! Once you have Hootlet half the battle is over, but where do you find the content you want to share? Personally, I get on popurls.com each morning in search of things to share, I also refer to sites such as alltop.com and my handful of regular reads, stumbleupon is great as well. Once you have the sites you feel give the content your audience will enjoy simply employ Hootlet and the get back to work. Surely a couple seconds here and there throughout the day won’t hinder your productivity too much.

Enjoy! And remember to follow your followers.

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“He Said She Said”- Single Celled Twitter Morphs Through Apps.

If you listen to anyone that knows anything about Social Media you’ll hear them say that twitter is platform that you must master. The beauty of social media is sharing, connecting and doing so instantaneously. Twitter offers all of this in a simplistic platform operated 2511539541_b8c0356486through micro interactions. Consider twitter the evolution of texting, a no bullshit message offering substance and suggestions, at least for the most part. Including links in tweets creates a direct connect to the content you value and exposes it to those you share with, beautiful!

As simple as twitter is meant to be there is a strategy on how to use it to build both your personal brand or promote your clients, if you dare to go there. There are multiple web applications that have encouraged the evolution of twitter. You can start by using Search Twitter. This app. allows you to filter conversation based on your search inquiry and inject yourself into conversations of your interest, find friends sharing your interests, or see if anyone is talking shit behind your back or critiquing your client. When you take this app. and apply it as a marketing tool it helps you narrow down a target audience and approach those people you know will be interested in what you have to say, however, like you hear everywhere, you must bring value to the conversation rather than dropping the name of your client. The twitter community is not meant to be an online telemarketing style forum, so keep that in mind, connect with the people that ask.

People such as myself use twitter to learn, seek knowledge, and listen to advice pertaining to their profession. I can’t give enough thanks for links I’ve gotten on twitter and learned so much from. While Search Twitter allows you to narrow down the conversation, re.twited allows you to see and tune into the posts that are sparking the most interest. As Simple as twitter, re.twited simply ranks conversations that people re-tweeted and allows you to search based on when the re-tweets occurred. If twitter is your reference while looking for the most popular topics on the web this will be a godsend. Re.twited also provides a quality service for those looking to get exposure for their posts. Getting your post to appear on re.twited is one challenge that is overcome by simply offering quality material that people will embrace or be driven to RT. Once on re.twited you’ll likely see the NOS kick in and watch your post gain popularity.

Die hard twitter sensei, Brightkit has your service. This is a service allows you to manage multiple twitter accounts from one place. The site allows you to manage your posting times along with a plethora of other management options. If you’re tweeting under multiple aliases this is a must have. You can put your imagination to work and see how a tool such as this could help from a marketing standpoint.

Theres plenty more on these apps. floating around the web. Be sure to check out Logic and Emotion for more on re.twited and other info on the importance of twitter and things to keep in mind while using it.

Photo Cred: carrotcreative

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