Tag Archives: Social media

BING Integrating Facebook and Twitter Status Updates into Search Results

Today Bing plans to announce the incorporation of Facebook and Twitter status updates into the Bing search engine. This move by Bing to become a real-time search engine is definitely going to help the Microsoft owned company mark its territory amongst the vast landscape of search engines.

Details on the arrangements are supposedly going to be announced later today at the Web 2.0 Summit. According to @mashable, “Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.” The relationship developing between Twitter and Bing comes in the wake of signs over the course of the last month that point towards Twitter working on a search partnership.

Picture 1While the incorporation of tweets and updates isn’t a new concept, see One Riot, the large scale players in the search category are about to take off the gloves and bout over the incorporation of trending social media buzz. According to All Things Digital (via Mashable) the companies are also talking with Google about the motion.

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Filed under bing, Buzz Marketing, Facebook, Search Engines, Social media, Twitter

Facebook Lite and @ Tagging

Today Facebook has widely released Facebook Lite. The new version of Facebook was released in beta throughout August, but as of today is available in the U.S and India. Facebook Lite is a simplified front-end version of Facebook that is optimized for slower internet connections. Essentially it is Facebook on a diet plan, losing all unnecessary “fluff” such as third party apps. However FBL users can still enjoy the essence of the Facebook experience with the “wall” feature media sharing and status updates all being the same.

The introduction of Facebook Lite has been received by many as a direct attempt to integrate a simple, Twitter-style user face focused on micro-interaction in the form of status updates and sharing.

FBL - HOME

Another new feature integrated into Facebook this week is @ tagging in status updates. Now when referring to a friend in a status update simply place the “@” in front of their name, begin to type and Facebook will automatically drop-down a list of names with the letters you have begun to type. It may seem that Facebook is stealing a bit of Twitter’s thunder, especially following a month in which Facebook experienced 4 times the amount of unique visitors to Twitter.

NOTE: There has been issues for many Facebook users trying to use the @ tagging, stay tuned for more.

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Filed under Facebook, Social media, Twitter

Focusing on the Basics of Social Media

Nailing down a solid foundation for a social media campaign still comes as the most important element of a social media strategy. Before building apps., micro-sites, widgets or otherwise the communication channels between brand and consumers must be free flowing and continuous. Social media continues to evolve at an exponential rate as new programs, features and connection methods are being developed. While its certainly important to stay ahead of the learning curve in the social media landscape it is most important to foster the conversations occurring in the traditional social networking manor.

It is obvious that demographics and  business goals of each company by in large determine the shape that a social media campaign will take, but for any business, brand or otherwise to see the desired ROI from a social media effort the countless hours of community building, content sharing and conversing must come first, otherwise the innovative tech and development methods fall short. Success in social media depends upon persistence and dedication in terms of providing community members with a desired ROI for their time spent contributing to the community and helping shape the company’s online existence.

We’ve been heading up the social media campaign for northeastern music festival, Gathering of the Vibes, which has been a great experience with great people. Our focus for the entire campaign has been centered on getting fan interaction and engagement, not developing the coolest new app. or strategy. What we’ve seen is exponential fan growth, fan engagement that rivals top brands and festivals and a stoked community that has made social networking with the festival a daily routine they look forward to. That is a favorable ROI that directly correlates with success.

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Filed under Facebook, Social media, Strategy

7 Reasons Why Twitter Is 8th Grade All Over Again

1. Something is cool one week and then everyone forgets about it the next week.

Hashtags – “hashtags are like the coolest thing ever. Did you see Guy Kawasaki’s hashtags, they were like so awesome.”

Retweets – “Oh my god retweets are sooo cool, can you believe Jeremiah Owyang is talking about retweets, omg.”

2. Everyone wants to be friends with the cool kids and talk to the cool kids, but the cool kids only want to talk to each other.

PerryBelcher: sharing a table with @kevinrose at SXSW no big deal

chrisbrogan: omg @skydiver our presentation at the blog world expo was awesome we are like bff for ev!

3. Everyone just wants more friends

4. Everyone acts like they care about you, they don’t care

@movements, that is such a great tweet, you should totally go to my money making acai erectile dysfunction website

5. All everyone wants to do is talk about themselves

-going to the mall

-hungry, getting food

-this food courts lame, settling for mcdonalds

-omg I’m so bloated

6. There is a distinct group of cool kids and you know it if your in (ahem 10k followers plus)

Cool Kids: @garyvee, @THE_REAL_SHAQ, @tferris etc.

Losers: Everyone else

7. The cool kids are always doing awesome things which everyone else is trying to copy.

Garyvee: just got off the plane in Sydney, teaching the Australian women’s national volleyball team how to use social media to connect with their fans.

Dieter13: just got back from 18 & pearl, teaching my mom how to use J-Date.

It is like 8th grade. Think about it!

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Wanna be my friend?

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Filed under For Fun, Twitter

Hoot YEAH! Tweeting Made Easy for the Busy Folks

Like every other Social Media oriented business all of us here at Movement are stoked on twitter and what its providing the online community. The simple, 140 character social melting pot provides unparalleled opportunity, advice and direction across all business landscapes.

I find it hard to constantly provide my followers with valued tweets throughout the work day. If you find yourself struggling with a similar problem I’ve got an antidote that will ensure your followers stay engaged with your offerings.

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I’ll admit that my presence on twitter seems quite infant compared to those of influencers such as Guy Kawasaki, Chris Brogan, Gary Vanyerchuk and a plethora of others, but I still deliver the goods and advice that people are seeking on twitter. Offering a mixed bag of entertainment, advice, and valuable links proves the best way to not only keep followers, but also engage them in your tweets.

I look to the man of twitter, Guy Kawasaki when inquiring advice on utilizing twitter as a tool for brand development and viral pursuit. A foundation is first required to achieve either of those two elements. That foundation is voice and it’s built through personally branding yourself around the online communities and becoming involved with others.

Anyway, I’m getting off topic. The tools; if you don’t use a tweet manager yet that’s your first step, I personally use Brightkit. Guy Kawasaki is the guy behind Brightkit and its pretty much a one-stop shop for anything pertaining to twitter that I need. Recently I discovered the Hallelujah lifesaver offered through Brightkit called Hootlet. Hootlet requires literally 2-seconds to incorporate, simply visit Brightkit, set up an account if you haven’t done so, and drag the Hootlet icon into your bookmarks bar; Done! What Hootlet allows you to do is simply click the bookmark whenever you’re on a site you feel like sharing on twitter and automatically it shrinks the URL, briefly describes the link, tells you to choose the profile you’re tweeting on and automatically tweets, all without going to a tweet manager, twitter profile or otherwise.

Its the busy persons outlet to twitter, no more excuses for lack of tweeting! Once you have Hootlet half the battle is over, but where do you find the content you want to share? Personally, I get on popurls.com each morning in search of things to share, I also refer to sites such as alltop.com and my handful of regular reads, stumbleupon is great as well. Once you have the sites you feel give the content your audience will enjoy simply employ Hootlet and the get back to work. Surely a couple seconds here and there throughout the day won’t hinder your productivity too much.

Enjoy! And remember to follow your followers.

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Marketing: Metaphorical Life Raft

Even though President Bush sidestepped the economic issues in his farewell address the other night the problem still remains front and center in practically every aspect of life. Not to put down Bush’s speech, probably one of his better ones and there were some good remarks about our actions overseas, congrats GB. 2995481021_f3095f46411

So, the correlation between marketing, the economy, products and consumers. Two words, “budget cuts.” As companies begin to re-evaluate future expenditures talks of less marketing frequent the conversation. Problem with this is that when you cut marketing you cut communication channels with your consumers. When you have people becoming more conscious about spending, especially on unnecessary things the last thing you want to do is leave them high and dry without advising them why your product/service is the most logical purchase. When people are left to decide on their own they simply don’t decide, and they sure as hell aren’t going to buy your product if your sitting quietly in the corner, fingers crossed, hoping the customer lands on yours goods after a decision process based on eny meny miny mo!

I’ve talked about this before, but this is an important topic that everyone must consider in order to survive this economic crisis. Luckily social networks exist in a time like this, otherwise we’d all be scratching our ass wondering how long the bag of instant rice will feed us for. Strategically marketing through social networks provides companies direct links to their target demographics, if you didn’t know that you’re in my prayers. These micro interactions between marketers and consumers are bringing down prices in marketing, helping the right people find the right products, educating consumers, educating marketers and other professionals, and providing a quality past time for dorm life. If you’re a consumer and get angry because you are subjected to marketing while you cruise around facebook or twitter, think about the benefits of what you’re seeing. Excluded in this specialized marketing are the mass marketing ploys submerging Myspace into the past. They lack value, focus, and deceitfully suck you in.

As I’m rambling here I’m trying to stay focused, I apologize. Moral of this ideology is that as marketers we have to use our brains and begin to think more in depth. There are many innovators out there moving this business in the right direction and adding value to their clients marketing plans and implementation. Sadly, the days of clients handing over a couple hundred thousand dollars and living by the “power in numbers reached” method is long past. The age of micro interaction and specialized marketing has arisen. You put your ear to the digital landscape and listen to what consumers want, react, and then advise them. Its nice to be a consumer these days.

My parting words for this post; if you own a company or for that matter work at one where the economy has got you down please consider my words above. We’re in a age of innovation, so when you’re thinking “marketing isn’t in the budget” make it in the budget, think of a way to structure a contract so that you’re guaranteed results, maybe request the marketing company do what Hyudai is doing. Think about how you can inject yourself into social media and bring value to the table, its an efficient investment.

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Filed under Business, Economy, Marketing, Motivation

“He Said She Said”- Single Celled Twitter Morphs Through Apps.

If you listen to anyone that knows anything about Social Media you’ll hear them say that twitter is platform that you must master. The beauty of social media is sharing, connecting and doing so instantaneously. Twitter offers all of this in a simplistic platform operated 2511539541_b8c0356486through micro interactions. Consider twitter the evolution of texting, a no bullshit message offering substance and suggestions, at least for the most part. Including links in tweets creates a direct connect to the content you value and exposes it to those you share with, beautiful!

As simple as twitter is meant to be there is a strategy on how to use it to build both your personal brand or promote your clients, if you dare to go there. There are multiple web applications that have encouraged the evolution of twitter. You can start by using Search Twitter. This app. allows you to filter conversation based on your search inquiry and inject yourself into conversations of your interest, find friends sharing your interests, or see if anyone is talking shit behind your back or critiquing your client. When you take this app. and apply it as a marketing tool it helps you narrow down a target audience and approach those people you know will be interested in what you have to say, however, like you hear everywhere, you must bring value to the conversation rather than dropping the name of your client. The twitter community is not meant to be an online telemarketing style forum, so keep that in mind, connect with the people that ask.

People such as myself use twitter to learn, seek knowledge, and listen to advice pertaining to their profession. I can’t give enough thanks for links I’ve gotten on twitter and learned so much from. While Search Twitter allows you to narrow down the conversation, re.twited allows you to see and tune into the posts that are sparking the most interest. As Simple as twitter, re.twited simply ranks conversations that people re-tweeted and allows you to search based on when the re-tweets occurred. If twitter is your reference while looking for the most popular topics on the web this will be a godsend. Re.twited also provides a quality service for those looking to get exposure for their posts. Getting your post to appear on re.twited is one challenge that is overcome by simply offering quality material that people will embrace or be driven to RT. Once on re.twited you’ll likely see the NOS kick in and watch your post gain popularity.

Die hard twitter sensei, Brightkit has your service. This is a service allows you to manage multiple twitter accounts from one place. The site allows you to manage your posting times along with a plethora of other management options. If you’re tweeting under multiple aliases this is a must have. You can put your imagination to work and see how a tool such as this could help from a marketing standpoint.

Theres plenty more on these apps. floating around the web. Be sure to check out Logic and Emotion for more on re.twited and other info on the importance of twitter and things to keep in mind while using it.

Photo Cred: carrotcreative

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Filed under Business, interactive, Search, Social media, Twitter