Tag Archives: Social Networking

Facebook Lite and @ Tagging

Today Facebook has widely released Facebook Lite. The new version of Facebook was released in beta throughout August, but as of today is available in the U.S and India. Facebook Lite is a simplified front-end version of Facebook that is optimized for slower internet connections. Essentially it is Facebook on a diet plan, losing all unnecessary “fluff” such as third party apps. However FBL users can still enjoy the essence of the Facebook experience with the “wall” feature media sharing and status updates all being the same.

The introduction of Facebook Lite has been received by many as a direct attempt to integrate a simple, Twitter-style user face focused on micro-interaction in the form of status updates and sharing.

FBL - HOME

Another new feature integrated into Facebook this week is @ tagging in status updates. Now when referring to a friend in a status update simply place the “@” in front of their name, begin to type and Facebook will automatically drop-down a list of names with the letters you have begun to type. It may seem that Facebook is stealing a bit of Twitter’s thunder, especially following a month in which Facebook experienced 4 times the amount of unique visitors to Twitter.

NOTE: There has been issues for many Facebook users trying to use the @ tagging, stay tuned for more.

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Friday is for Followers: Why and How to #followfriday

There are many ways people go about gaining new followers on twitter, but Follow Friday is one that stands out from the rest in my opinion. There’s no app. or bot involved that compiles a list of people to follow based upon your characteristics, posts, interests or otherwise. Follow Friday is a method that is driven by real, sincere human activity in a Twitter landscape that is lead by development through links, apps., and  bots. Despite the fact that it sounds like an elementary game played amongst the same kids playing Duck-Duck-GOOSE at recess, Follow Friday has brought a valuable human aspect to the means by which people find valuable additions to their stream. Essentially, I look at the elements at play here when you @ somebody and realize that its an incredibly valuable networking tool. You could compare it to taking someone’s business card and dispersing it across the most densely populated, CEO ridden regions of the globe. OK, maybe that’s a bit of an extreme comparison, but Follow Friday definitely gets your work recognized, if you stand out from the crowd, and builds an awareness you wouldn’t otherwise get. So, we should all thank @micah for pioneering the people driven concept.

Certainly some of you have heard of Follow Friday or been using it for a bit now, but if you haven’t, here you go. Pretty simple. #followfriday is the Hashtag that is used to search for suggestions on who to follow (http://search.twitter.com/search?q=%23followfriday). If you are unfamiliar with Hashtags they are simply identifiers for topics being discussed or tweeted, add a # in front of a word to make it a topic. #followfriday is a way to introduce people to one another and provide suggestions of tweeps you think add value to your stream. When you want to participate in Follow Friday all you do is find the people you’d like to recommend to others and add the hashtag #followfriday so that others can see the suggestions in the search stream: EX: Want to follow some real G’s from Movement: #followfriday @movements @znerold @Dieter13

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“He Said She Said”- Single Celled Twitter Morphs Through Apps.

If you listen to anyone that knows anything about Social Media you’ll hear them say that twitter is platform that you must master. The beauty of social media is sharing, connecting and doing so instantaneously. Twitter offers all of this in a simplistic platform operated 2511539541_b8c0356486through micro interactions. Consider twitter the evolution of texting, a no bullshit message offering substance and suggestions, at least for the most part. Including links in tweets creates a direct connect to the content you value and exposes it to those you share with, beautiful!

As simple as twitter is meant to be there is a strategy on how to use it to build both your personal brand or promote your clients, if you dare to go there. There are multiple web applications that have encouraged the evolution of twitter. You can start by using Search Twitter. This app. allows you to filter conversation based on your search inquiry and inject yourself into conversations of your interest, find friends sharing your interests, or see if anyone is talking shit behind your back or critiquing your client. When you take this app. and apply it as a marketing tool it helps you narrow down a target audience and approach those people you know will be interested in what you have to say, however, like you hear everywhere, you must bring value to the conversation rather than dropping the name of your client. The twitter community is not meant to be an online telemarketing style forum, so keep that in mind, connect with the people that ask.

People such as myself use twitter to learn, seek knowledge, and listen to advice pertaining to their profession. I can’t give enough thanks for links I’ve gotten on twitter and learned so much from. While Search Twitter allows you to narrow down the conversation, re.twited allows you to see and tune into the posts that are sparking the most interest. As Simple as twitter, re.twited simply ranks conversations that people re-tweeted and allows you to search based on when the re-tweets occurred. If twitter is your reference while looking for the most popular topics on the web this will be a godsend. Re.twited also provides a quality service for those looking to get exposure for their posts. Getting your post to appear on re.twited is one challenge that is overcome by simply offering quality material that people will embrace or be driven to RT. Once on re.twited you’ll likely see the NOS kick in and watch your post gain popularity.

Die hard twitter sensei, Brightkit has your service. This is a service allows you to manage multiple twitter accounts from one place. The site allows you to manage your posting times along with a plethora of other management options. If you’re tweeting under multiple aliases this is a must have. You can put your imagination to work and see how a tool such as this could help from a marketing standpoint.

Theres plenty more on these apps. floating around the web. Be sure to check out Logic and Emotion for more on re.twited and other info on the importance of twitter and things to keep in mind while using it.

Photo Cred: carrotcreative

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Filed under Business, interactive, Search, Social media, Twitter

Twitter Influence

Whether you’re a marketer looking to analyze the effectiveness of your twittering efforts or someone looking to see how many people they have influenced through twitter, check this out, http://twinfluence.com/.

 

Photo Cred. mil8

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DDB Presentation: “Movements”

A few days ago I attended a lecture by some of the members of DDB San Francisco. The lecture was on Movements, so given that we call ourselves Movement Strategy, I figured this would be relevant.

They began by explaining for the last year or so they had been studying, examining and tracking the major movements through history. These ranged from the hippie movement of the 60’s to the social networking movements of today.

From all of this they derived their MAJOR INSIGHT: “We all have an innate desire to be part of something bigger than ourselves.”

While I thought this was an interesting insight, more interesting is how it directly contrasts ideas of individuality being spread through web2.0. Shopping on Etsy or Threadless is important for consumers because it leads to a sense of individuality. Similarly users want to have a unique facebook or myspace profile, to be differentiated from the herd.

The speakers went on to list the three major stages of a mass movement:
Motivation
Agitation
Explosion

Motivation: “If you don’t live and breathe the brand and are extremely passionate about it, how can you expect anyone else to be?”

Agitation: To create a movement you have to agitate, to shake things up.

Explosion: Networking, tribes, getting it out there.

Some other noteworthy quotes from the DDB presentation:

“feeling as though some people are OUT, strengthens the sense of being IN”

“great agitators are permanently in the face of the establishments”

“the whole world steps aside for a man with direction”

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Progress

My intentions of starting a blog revolve around my interest in the ways that advertising and marketing are progressively developing. It has gotten to the point where it seems almost senseless to launch a print campaign or t.v spot for hundreds of thousands of dollars. Probably because it is, thats unless you are a company such as Coke or McDonalds.

My interest has been peaked by the effectiveness of social networking. Marketers now have the ability to capture their specific target audience within a social network and proceed to drive them like cattle to the nearest purchasing agent whether its itunes or amazon, all along the way exposing them to potentially appealing products. In my opinion this has devalued the traditional method of creating the most unique and drawing brand and putting it on the shelf and let it go to blows with the competition. The bar has been raised in creative marketing and it centers itself around marketer’s abilities to creatively and efficiently generate navigable paths through the social networks and retail sites. Following these paths are like walking along an isle in the real world where everything you came to shop for is in one row with a golden cash register at the end. Its made the consumers role much less integrated.

Though this may come across as a negative response to the progression of advertising, it is not. Centering our business, Movement Strategy, in the digital world I have been exposed to some of the most amazing creative work i’ve seen. Web design is the new promotional package for many companies and its amazing at the variety you can come across in the same product category. The idea of creating an emotionally charged brand comes as more of a challenge it seems due to a general lack of tangibility when first encountering a product. However, I think that this is realized by many marketing and advertising companies, therefore they create digital mediums where consumers and products can interact. Brands such as VW, Coke, and BK have done amazing jobs at creating customer interactions in the digital format. Ironically, all of these brands are clients at the CP+B agency. They do amazing work!

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