Tag Archives: Twitter

BING Integrating Facebook and Twitter Status Updates into Search Results

Today Bing plans to announce the incorporation of Facebook and Twitter status updates into the Bing search engine. This move by Bing to become a real-time search engine is definitely going to help the Microsoft owned company mark its territory amongst the vast landscape of search engines.

Details on the arrangements are supposedly going to be announced later today at the Web 2.0 Summit. According to @mashable, “Microsoft invested $240 million in Facebook back in 2007, and has since signed search and advertising deals with the social network.” The relationship developing between Twitter and Bing comes in the wake of signs over the course of the last month that point towards Twitter working on a search partnership.

Picture 1While the incorporation of tweets and updates isn’t a new concept, see One Riot, the large scale players in the search category are about to take off the gloves and bout over the incorporation of trending social media buzz. According to All Things Digital (via Mashable) the companies are also talking with Google about the motion.

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Filed under bing, Buzz Marketing, Facebook, Search Engines, Social media, Twitter

Facebook Lite and @ Tagging

Today Facebook has widely released Facebook Lite. The new version of Facebook was released in beta throughout August, but as of today is available in the U.S and India. Facebook Lite is a simplified front-end version of Facebook that is optimized for slower internet connections. Essentially it is Facebook on a diet plan, losing all unnecessary “fluff” such as third party apps. However FBL users can still enjoy the essence of the Facebook experience with the “wall” feature media sharing and status updates all being the same.

The introduction of Facebook Lite has been received by many as a direct attempt to integrate a simple, Twitter-style user face focused on micro-interaction in the form of status updates and sharing.

FBL - HOME

Another new feature integrated into Facebook this week is @ tagging in status updates. Now when referring to a friend in a status update simply place the “@” in front of their name, begin to type and Facebook will automatically drop-down a list of names with the letters you have begun to type. It may seem that Facebook is stealing a bit of Twitter’s thunder, especially following a month in which Facebook experienced 4 times the amount of unique visitors to Twitter.

NOTE: There has been issues for many Facebook users trying to use the @ tagging, stay tuned for more.

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Twitter Introduces New User Interface

Yesterday twitter silently released a new user interface within the “following” and “followers” sections of profiles. Selecting the “expand” option on the new UI shows the latest updates of all, giving a better idea of their content and activity without having to travel to their page and also provides a drop down menu with options to DM, @reply, unfollow or block.

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There is also the option to view in a list. The list option is more condensed, showing just the menu drop down and user name, leaving out real names, locations and latests updates that you can see in the above screen shot.

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The new upgrade seems an insignificant change to the site, but does provide a more simplified usability. Personally I enjoy seeing the expanded details on followers and the people I’m following. With the increased amount of garbage accounts sometimes it is hard to distinguish between genuine users and BS accounts that provide no value to your stream. Now with the expand option the tidbit of info helps to determine validity and provides a more relative introduction.

Looking further into the subtle changes made by twitter, Techcrunch has made the hypothesis that a new mobile site is in the works, heres their take.

“What’s interesting about these icons is that they appear to look exactly like icons that Apple uses for OS X — including some of the ones on the iPhone. Could this mean that we’re about to see a revamped mobile version of the Twitter site? Who knows, but it could sure use an overhaul.”

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A Marketing Miracle? Facebook’s New Publisher Controls in Beta

Thanks to the pressure put on Facebook by the advances of Twitter we the people are receiving a better service. Twitter reigns as the thought sharing, micro-blogging mecca, where Facebook provides the end-all be-all network, aggregating all of ones personal sharing and media. Twitter’s success comes about through its simplistic model of sharing and communicating, today Facebook released a beta feature that may set a new standard for Twitter’s content sharing model and groupings.

New publisher controls were released in beta today on Facebook. The new publisher controls provide various grouping options to sharing content and dispersing it as widely or privately as desired.
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Status updates can now be viewed not only by those in your social network but also by those who aren’t. Perhaps most importantly, Google, Bing and every other search engine that indexes Facebook pages and profiles will now display shared content at the desire of publishers. “The privacy settings that you implement for each story will also carry over to the stream.get API call.” It seems quite apparent from a marketing standpoint that the avenue this creates to spread branded content and awareness is very beneficial, granted that it is quality content being dispersed.

For brands, twitter brought about an avenue where companies could add value and depth to their identity by not only positioning themselves in a business segment, but by providing links, ideals and thoughts that brought forth a personality with whom consumers could interact and relate. Facebook is beginning to reach a stage where brands can better connect with not only there friends or fans, but reach out to a broader audience and introduce themselves through personified content sharing. In my opinion this is a milestone feature release for Facebook.

Read more on AllFacebook or AdAge

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Filed under Facebook, Marketing, Social Networking, Twitter, Uncategorized

Twitter Insights on a #Follow Friday

2118463691_4cf2e7c6a1So for those reluctant souls who still think that twitter is a waste of time for social networking junkies with nothing better to do, I’m here to tell you otherwise. By now your boss has probably said “who knows what this twitter thing is & how can we use it to make sales?” or you’ve seen Rick Sanchez on CNN referring to his twitter stream throughout the show.

Well, those example are a small portion of understanding twitter. The value in twitter for me lies within the ability to network with a vast number professionals and it also serves as a valuable two-way communication channel between brands and loyalist consumers. The way CNN has incorporated twitter into their daily routine and involved the people’s voice is doing exceptional things for society’s confidence in the news they are served. It amplifies their passion to get involved and the adds a mediator type position to the news casting, presenting a less biased platform, all coming solely from incorporating twitter into Rick Sanchez’s show on CNN. I could go on about how Oprah, Ellen, Comcast, & even United Airlines are using twitter & adding value to their brands, sincerely connecting with consumers and presenting a valued opportunity for consumers to voice themselves in the brands, personalities, and services they consume.

While there’s no mystery as to why companies and brands should learn to use twitter effectively and creatively, if you’re a college student wondering “why the hell would I waste my time with status updates when I can do it on my facebook,” here’s why. While facebook may be a better place to sport pictures of you and your friends taking 5 beers down the beer bong with Ralphie the school mascot, its not going to connect you with employers you need to get a job at a desired firm or company. Facebook provides some opportunity for brands to connect and it comes through the form of fan pages, groups, and applications. Twitter‘s simplicity on the other hand, the same thing that make people think its worthless, make it a networking super model for getting your foot in the door. Building a twitter presence and educating your followers with valued content and thoughtful insights will be more apt to get you recognized amongst a group of interviewees than a fun-filled facebook profile.

All in all, my suggestion to businesses looking to connect and aspiring professionals looking for networking, twitter is a must have and must understand. Using and understanding social tools as more than staying in touch with friends has value in all professions, sometimes it just takes a creative approach to make it work.

Photo: Martin Kingsley

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Eminem an Expert on Twitter; Who Would Have Thought

Eminem is using Twitter in an extremely clever way. He has a show coming up and is Tweeting out where fans can find free tickets. Instead of going into all of the details I will point you towards Chris Brogan’s post about the incident. Here it is.

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Filed under Mobile Tech, New media, Twitter

Friday is for Followers: Why and How to #followfriday

There are many ways people go about gaining new followers on twitter, but Follow Friday is one that stands out from the rest in my opinion. There’s no app. or bot involved that compiles a list of people to follow based upon your characteristics, posts, interests or otherwise. Follow Friday is a method that is driven by real, sincere human activity in a Twitter landscape that is lead by development through links, apps., and  bots. Despite the fact that it sounds like an elementary game played amongst the same kids playing Duck-Duck-GOOSE at recess, Follow Friday has brought a valuable human aspect to the means by which people find valuable additions to their stream. Essentially, I look at the elements at play here when you @ somebody and realize that its an incredibly valuable networking tool. You could compare it to taking someone’s business card and dispersing it across the most densely populated, CEO ridden regions of the globe. OK, maybe that’s a bit of an extreme comparison, but Follow Friday definitely gets your work recognized, if you stand out from the crowd, and builds an awareness you wouldn’t otherwise get. So, we should all thank @micah for pioneering the people driven concept.

Certainly some of you have heard of Follow Friday or been using it for a bit now, but if you haven’t, here you go. Pretty simple. #followfriday is the Hashtag that is used to search for suggestions on who to follow (http://search.twitter.com/search?q=%23followfriday). If you are unfamiliar with Hashtags they are simply identifiers for topics being discussed or tweeted, add a # in front of a word to make it a topic. #followfriday is a way to introduce people to one another and provide suggestions of tweeps you think add value to your stream. When you want to participate in Follow Friday all you do is find the people you’d like to recommend to others and add the hashtag #followfriday so that others can see the suggestions in the search stream: EX: Want to follow some real G’s from Movement: #followfriday @movements @znerold @Dieter13

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